Campaign Monitor backs email marketing

Posted October 31st, 2016 by Sergio Lynch

Email marketing is still a very successful marketing employed by many companies nowadays in drawing more consumers into the business. These email messages are included with readily attractive contents promoting the business wares.

Image result for email

Email marketing is seen as an effective marketing tool with a simple but powerful email message that could capture the hearts of consumers into supporting the business and make purchases to benefit the company.

However, sending emails to their customers has become a huge challenge for businesses today. This is because of the rising competition in the market place and targeted consumers are flooded with business emails every day. Many of these promotional emails are labelled as spam or junk mail which is deleted automatically by the mail system instead of being viewed by the consumer for a favourable purchase decision.

As a marketer who uses email messaging, you are faced with intense competition in the marketplace. Hence you must engage white hat email marketing tactics to get their emails delivered and read by targeted potential leads. The success of any email marketing campaigns depends heavily on the delivery of the emails and the appropriate actions taken by the recipient.

You should secure a strong subject line or title on email to entice consumers in opening the email to read the full message. This simple phrase must be interesting and appealing without too much marketing hype or desperation.

According to some, email marketing is dead. But for Campaign Monitor, it is still the king of marketing. Read more at: http://www.theaustralian.com.au/business/technology/campaign-monitor-backs-email-marketing/news-story/c442587100851aa64793a845218ef1f1